For $2m–5M/YEAR Local businesses whose in-house marketing team costs more than it currently brings in.
LOCAL BUSINESSES:
turn the Marketing team you already pay into a department that runs itself
Without hiring a $200K fractional CMO, blowing up the team, or becoming the marketing expert yourself.
"Now we have the how and the why for every single idea we implement. I don't know where our team would be without her!" - M. Cooper
Your social person is posting. Your email person is sending. Somebody's updating the website. All three are working hard, all three are working on something different, and not one of them can tell you which of it made money last month.
When you crossed seven figures, payroll grew. Acquisition and retention didn't. So it comes back to you. You're sitting in a marketing meeting on a Thursday, planning the next week, and every action item, every decision, e.v.e.r.y.t.h.i.n.g. is getting rehashed from the week before.
You spend more time getting on the same page than making a plan anyone can run.
You love your team. You hired them because they are brilliant, capable people. But until they have a plan, the tools to run it, and a scoreboard that says what worked, you'll keep paying salaries without getting your money's worth from their talent.
You do not need another brainstorming session.
You need a plan, the tools to run it, and automations that hand your team back their Thursday afternoons. Everyone gets room to breathe, you included. When was the last time that happened?
you don't have a marketing problem.
You have three talented people and no plan for them to run. Give them one, and the department changes shape.
- They stop guessing. Every decision points at a number somebody can name.
- They stop working in three directions. One plan, one page, everyone on it.
- They stop reporting activity. You get a monthly report that says what made money, and they write it, not you.
- They stop needing you. The Thursday meeting happens, the decisions get made, and you're not in the room.
the million dollar marketing team advisory is a 6 month engagement
In 6 months I turn the marketing team you already pay for into a department that runs itself. Unlike a fractional CMO, I don't leave an authority gap when I go. The team gets a plan, the tools to run it, and automations that hand them back their Thursday afternoons. Everyone gets room to breathe, CEO included.
This is for you if:
- You run an established local business making $2-5 million a year, with a marketing team on payroll.
- You hired a marketing team of 2-3 people so you would stop doing marketing, and you're still the last stop on every decision.
- Your people are busy every single day finishing tasks, but nobody has a shared plan or a scoreboard that proves what made money.
- You want your team to run the department on a single plan while you get back to being the CEO.
If that's you, keep reading.
It all runs off one plan on one page: sized to what your team can genuinely carry, not what looks good in a deck. Every marketing task you personally touch has a plan for leaving your plate.
1. The Interviews
Before I look at a single number, I sit down 1:1 with every person on your marketing team, then walk your business with you. They tell me what's actually happening, what they've been asking for, and what they've stopped bringing to you. You get a picture of your own company you cannot get from the inside, and your team gets asked, for the first time, what they'd do if it were up to them.
2. The Dream Day
Half a day with your team and nothing off the table. It starts before the day does: everyone gets something in the mail with three questions they have never been asked at work, so they walk in already thinking instead of spending the first hour warming up.
What comes out of it is the three builds that run the rest of our six months, chosen by the people who have to run them. That is the whole trick. Your team stops executing someone else's plan and starts executing their own, which is the difference between a plan that gets followed and a plan that gets rehashed every Thursday.
You get a half day back, a department that has said out loud what it wants to build, and the end of being the only person in the building with a vision for marketing.
3. The Build
Three builds, one a month, picked from your website and SEO, organic social, content and search, automated email, your newsletter and database, or referral and review. At least one has to bring customers in and at least one has to keep them, because a team that only does one side of that is exactly how a business plateaus at your size. Every build ships with the SOP written as the work happens, so the capability stays in your building, not in my head.
Alongside it, your team gets their command center: their own AI workspace that runs
- the monthly report
- the weekly task sheet
- who is responsible for each task
- all resources they could possibly need to implement each task, all in one place
- the call prep
- the follow-up nobody remembers to do
You're not in it. You get the report and the roadmap, which is the whole point.
By month six, your team writes the report, reads their own numbers, and runs the plan without waiting on anyone. Including me.
I used to be the one holding all the keys.
Every campaign, every password, every decision routed through me. No one else could tell you what the work produced, nobody knew what the person next to them did all day, and it wasn't because anyone was bad at their job. It was because nobody had ever designed the thing on purpose.
Nine years later, I can walk into your building and, in ten minutes flat, tell you something true about your own company that took me nine years to learn to see. And say it out loud without anybody getting defensive.
5 of those years were inside local business marketing teams like yours. The rest I have spent on the strategy side, reading the numbers that tell you which half of the work is paying for itself.
That is the whole reason this works on your team instead of around them. I have been in the room, on both sides of it.
you may be wondering
Is this a course?
No. There's nothing to log into and no modules to finish. I work with your actual team, on your actual business, for six months. You're not learning marketing — you're getting a marketing team that runs without you.
Do I have to hire anyone?
No. This is built around the people you already pay. If a real gap shows up by month six, I'll tell you exactly what role fills it and what it should cost — but the whole point is that you already have more team than you're getting out of.
Are you going to tell me to fire someone?
That's not what this is. I've never met a marketing team that's bad at their jobs. I meet teams without a plan, working around a setup nobody designed on purpose. Fix the structure and you find out what your people can actually do — usually it's more than you thought.
Does this work if our marketing is already doing fine?
That's who this is for. I'm not here to fix something broken. I'm here to take something already good and make it great — and then get out of the room.
What if it's not a fit?
I'll say so on the 40-minute call, and I'll tell you what I'd do in your position instead.
still have a question?
DM me on Instagram @webmomster or email me at alida@webmomster.co
