You built a business generating 2-5 million a year, and your marketing team is busy every single day with posts, emails, and campaigns. But when you check the bank account on the first of the month, the revenue is stagnant. Acquisition and retention numbers haven't moved in a year.

So you do what every owner does. You sit in your Thursday marketing meeting wondering if your marketing team is underperforming, or if you never gave them a plan to perform against.

Here is what every agency, guru, and coach tells you to do:

• ditch your in-house team and hire a marketing agency
• spend more on ads
• find a fractional CMO to figure it out

Those are solutions to the wrong problem.

Here's the real issue: you have no written-down plan, no number anyone is allowed to own, and every decision routing back to you. Three people busy every day, none of them able to prove what worked.

And this one I know from personal experience:  one of them quietly absorbs whatever falls through the cracks, until she cracks. Then she leaves, and guess what? All that info leaves with her. She just walked out the door with your marketing strategies because they were never standardized and written down.

I do not come in and boss your people around or blow up your team. I build the multi-million-dollar marketing team out of the team you already pay. Because the people were never the problem. It was the systems.

Hey, I'm Alida!

I have always been the person who takes something already good and makes it great — and then adds magic ✨. I was the kid who insisted on managing the group project so everyone did their fair share and I got a good grade. And glitter was not optional. Here's what I do now: