As a small business growth strategist, I firmly believe that if you are serious about growth, you business needs professional branding. full stop.

hiring the right branding expert, is just as important as hiring the right web designer. They go hand in hand. my advice? go with my all-time favorite Honeycutt Media.

A good brand designer will ask you a million questions about who you are, what you want your brand to look like, your business culture, etc. Having a mood board makes the process much faster and easier.

A good Pinterest website mood board is not just “pretty inspiration.” It should become a decision-making tool for:

• branding
• layout direction
• photography style
• typography
• emotional tone
• customer perception

Most people make the mistake of pinning random aesthetics they like. That creates a beautiful but unusable board. But you're not going to do that. You're going to build it strategically.

Step 1: Define the feeling first

Before you pin anything, answer:

• How should customers feel on this website?
• What action should they take?
• What kind of client/customer are we attracting?
• What should the brand feel like:
• luxury?
• cozy?
• playful?
• editorial?
• modern?
• handcrafted?
• bold?
• trustworthy?

Pick 3–5 brand adjectives.

Example:

• warm
• elevated
• feminine
• approachable
• artistic

Those words become your filter.

Step 2: Create sections inside Pinterest

Instead of one giant chaotic board, organize it.

Good sections:

• Website Layouts
• Typography
• Color Palette
• Photography Style
• Graphics & Icons
• Buttons/UI Elements
• Packaging/Branding
• Social Media Inspiration
• Texture & Patterns
• Lifestyle Imagery

This helps you spot patterns faster.

Step 3: Search intentionally

Do NOT search only:

“cute website”

Search:

• “editorial website design”
• “minimal service business website”
• “luxury skincare branding”
• “handmade product photography”
• “modern typography inspiration”
• “earth tone website palette”
• “high converting landing page”
• “boutique ecommerce homepage”
• “organic brand identity”

The more specific your searches are, the stronger your board becomes.

Step 4: Pin complete systems, not isolated pieces

A strong pin usually includes:

• colors
• typography
• spacing
• photography
• layout
• branding consistency

You’re looking for cohesive visual systems.

Avoid pinning:

• random quotes
• unrelated memes
• ultra-trendy graphics that don’t match the brand
• ideas that cannot realistically be built

Step 5: Look for repetition

After 30–50 pins, step back and analyze:

• Are you repeatedly saving beige neutrals?
• Dark moody photography?
• Rounded buttons?
• Serif fonts?
• Lots of whitespace?
• Handwritten typography?
• Minimal layouts?

Patterns reveal the actual brand direction.

That becomes your:

• color palette
• font system
• image direction
• layout style

Step 6: Narrow it down aggressively

Most people fall into this trap. Their moodboard becomes too broad.

You want:

• clarity
• consistency
• recognizable visual identity

Remove pins that:

• clash with the direction
• feel trendy but off-brand
• attract the wrong audience
• confuse the aesthetic

A smaller focused board is stronger than 300 random pins.

Step 7: Translate the board into actual website decisions

Your Pinterest board should directly answer:

• What fonts are we using?
• What colors dominate?
• What photography style fits?
• Is the site minimal or layered?
• Clean or artistic?
• Soft or bold?
• Structured or organic?

If the board cannot answer those questions, it’s not finished.

What to include in a great website moodboard

Include:

• homepage inspiration
• mobile website inspiration
• typography pairings
• CTA/button styles
• menu/navigation styles
• product photography
• lifestyle imagery
• brand packaging
• textures
• icon styles
• color combinations
• whitespace examples
• animation inspiration
• testimonials/review section inspiration

A very important tip

Do not only pin websites.

Pull inspiration from:

• magazines
• interior design
• fashion editorials
• packaging
• coffee shops
• architecture
• menus
• signage
• art direction

The strongest brands feel bigger than “website trends.”

For example:
A handcrafted furniture company like Wag Woodworks & More might pull inspiration from:

• workshop textures
• Americana typography
• heritage branding
• natural wood tones
• vintage craftsmanship ads
• rugged outdoor photography

That creates a much deeper brand identity than copying another furniture website.

Now you have a beautiful mood board...now what?

Contact a brilliant branding strategist to turn your mood board into an epic brand strategy. If you don't have one, reach out to Honeycutt Media, they are seriously the best in the biz.