How To Write Compelling Copy
May 5, 2024
Compelling copy. It’s the difference between “I provide these services” and “I provide (these services) for (this group of people) because (solution to their problem)”.
If you want your website to convert viewers into customers, you have to answer these questions:
- What do you do?
- Who do you serve?
- What problems of theirs are you going to solve?
- How are you going to solve them?
- Why should they trust you?
Answering these questions increases the chances that a passive viewer clicks that button to book an appointment or buy your product.
Example: I help small businesses build authentic connections with their dream customers, so you can enthusiastically embrace the next level of your business!
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