newsletter strategy

Create newsletters people actually want to read, and build a system that runs smoothly every month.

Your mailing list can be your secret weapon.

You know you should be emailing your audience, but every time you sit down to write, you freeze. What do you even say? How often should you send something? And how do you get people to sign up?


Email shouldn’t feel overwhelming. It should feel strategic, easy, and effective.


An Email & Newsletter Strategy Session gives you a simple, repeatable plan you can use every month — without overthinking it.

I'm Ready To Book My Call

What's Included:

  1. 1-Hour Strategy Call We’ll talk through your audience, your goals, and how email fits into your overall marketing.
  2. Email List Audit I’ll review your platform, automations, lead magnets, and current email performance (if applicable).
  3. Monthly Newsletter Plan A simplified two-email-per-month plus quarterly email structure that’s easy to follow and highly effective.
  4. Lead Magnet Ideas (and how to use them) Ideas for freebies, quizzes, or opt-in incentives that get the right people to join your list.
  5. Audience Segmentation Suggestions How to tag and organize subscribers so you can communicate more clearly and personally.
  6. Automation Recommendations Welcome sequence, thank-you sequence, nurture flows — with examples.
  7. Optional Add-On Session Need help setting up Flodesk, Mailchimp, or your provider? We can build it together.

How It Works

  1. Book Your Session: Answer a few quick questions so I can look at your current system.
  2. Strategy Call: We’ll meet for 1 hour to review your goals and craft your email approach.
  3. You Get Your Plan: Within a week, you’ll get your custom newsletter strategy PDF.
  4. Optional Add-On: If you want help setting up the tech, we’ll schedule an implementation call.
I'm Ready!

Who It's For

Small Business Owners

Perfect if you:
 – have an email list you never use
– freeze every time you try to write a newsletter
– want a simple, repeatable content system
– know your audience needs more from you, but you’re not sure where to start


Nonprofits & Mission-Driven Organizations

Great for organizations that need help:
 – storytelling
– community updates
– donor communication
– growing and segmenting their list
– writing with warmth, clarity, and impact

Yes, I Need This!

For an investment of $650, You'll Walk Away With:

You’ll walk away with:

  • A clear monthly email plan
  • Lead magnet ideas tailored to your audience
  • Segmentation recommendations
  • A simple, repeatable content system
  • The confidence to email consistently
Book Now For $700